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Welcome to another edition of The Digital Entrepreneur Newsletter.
A recent Google update has a lot of sites looking to improve their About pages.
About pages are pretty simple — but that doesn’t mean people don’t sometimes screw them up. In this episode, Sonia Simone talks about seven common mistakes she sees on About pages, and how to spruce them up again.
In this 16-minute episode, Sonia discusses:
- Why a recent Google update has a lot of folks scrambling to improve their About pages
- When to get creative with your About page (and when not to)
- The elements that really, truly have to be there
- Why a good About page can improve your links and shares
- How to focus your About page on your audience, not yourself
Listen and subscribe to Copyblogger FM:
If you use another podcast app, just search for “Copyblogger FM” and you should find the show.
Here are this week’s three resources to help you create, sell, and grow.
Staring at a blank page?
Use these lessons to create your own short list of writing advice for yourself to post over your desk.
Enhance your email marketing approach.
From send time personalization to writing great subject lines (and everything in between), learn how these email marketers achieve above average email open rates.
Cultivate a healthy business model that is sustainable.
Here are some helpful tips, advice, and resources on how to successfully start and grow your marketing agency.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend! 🙂