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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation debates the age-old question: “To blog or not to blog?”
Blogging is considered an essential tool in the content marketer’s toolbox.
But is it worth the time?
With so many options available for online ad buys and social media engagement, does having a blog really help you grow your business?
In this episode, Sean Jackson and Katy Katz debate the merits of blogging; discussing its merits, pitfalls, and alternatives that you should consider.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Do you know about the Snap Store?
Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and then purchase it within the Snap Store, an in-app shopping section Snapchat recently launched. While it’s still early, Snapchat has high ambitions for their store.
2. How can you make your ads more cost-efficient and effective?
With greater reach for buyers and increased efficiency for both buyers and sellers, consolidating ad buys is clearly the winning strategy.
3. Solve problems instead of simply selling.
You’re already an expert in your industry. Now it’s time to act like one. Which of these keys will you use to establish yourself as an expert in the eyes of your prospect?
4. Understand the importance of personalizing each sale.
Here’s why you should be creating unique offerings and partnerships that buck the norms and create customer loyalty from the very start.
5. The money is still in your email list. But things have changed.
Nowadays, the idea is to create the most on-point experience possible for your ideal prospect. It’s not how much content you deliver, it’s how impactfully you position yourself as the perfect choice for that particular person.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!