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Welcome to another edition of The Digital Entrepreneur Newsletter.
I hope you had a productive week and are ready for this week’s resources that will help grow your digital business.
But before we get to those, here’s this week’s podcast recommendation, which is the latest episode of Brian Clark’s “Unemployable.”
Getting back to the question at hand …
Can Online Community Help Build Your Business?
For those running businesses online, community is a dual concept. There’s the community that you lead, and then the community you belong to for guidance and support.
Tara Gentile recognized the problem, and did something about it. In this episode, she joins Brian to discuss CoCommercial, her community for coaches, consultants, freelancers, and startup founders.
Listen and subscribe to Unemployable:
If you use another podcast app, just search for “Unemployable” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Shopify is on a roll
Did you know that in the past 12 months alone Shopify has increased their paying customers by 55 percent? You may be wondering how you can do the same. Here is a 10-step walkthrough of one of their marketing funnels so you can utilize it for your business.
2. Tap into YouTube’s 1,300,000,000 users
Almost 5 billion videos are watched on YouTube every single day, and the platform reaches more 18-49–year-olds than any cable network in the U.S. It’s a fantastic platform that you should consider utilizing for your video marketing efforts. Here are some strategies from the absolute best to help you create the type of content that stands out.
3. Boost sales with Facebook Interest Targeting
Before you can start your Facebook ads you need to know who exactly you want to target. And this is where most companies fail. Don’t be like them. Instead, create laser targeted Facebook ads that bring the ROI you need.
4. Enhance the quality of your copy
Writing good copy is easier said than done. Especially if you’re not a professional copywriter. It takes time (and a lot of practice) to improve your writing skills. Here are some tools that can help you expedite that process, and up your copy game.
5. Train your employees the correct way
When starting up a small business it’s not only important to bring in the right people … you also need to train them properly. Doing so leads to better work output, greater job satisfaction, reduced stress, and many other benefits. Learn how to get your new employees up and running from the get-go.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward with your digital business during the course of the next week.
Thanks for your attention, and have a great weekend.
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