What are the 5 Things Your Customers Actually Want to Buy?

Hey there,

It’s Friday the 13th … Scary, right? ?

All superstition aside, I sincerely hope you’ve had a great week.

Let’s dive right into this week’s podcast recommendation …

Struggling with how to sell the benefits of your online products?

Good news – this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15-minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

• The real reason “easy” is such a powerful benefit
• Why promoting physical comfort is actually a reward trigger
• Why a bored customer can be a great buyer
• The role of identity and social acknowledgment in marketing copy
• And the tool recommendation for the week

Listen and subscribe to The Digital Entrepreneur:

• Click to listen to this episode.
• Click to subscribe to The Digital Entrepreneur on Apple Podcasts

If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. Here’s how to “hook” your customers

To build a habit-forming product, you need to begin creating hooks from the user’s first experience, so in this post, you’ll learn how to apply the Hook Model to your user onboarding.

Building a Habit-Forming Product Starts With Your User Onboarding

2. Don’t put a ceiling on your growth

Focusing solely on the lifetime value margin can come at a significant cost to customer growth. The key to determining the best online advertising campaign, and what most marketers fail to consider, is the rate at which a campaign returns capital.

The power of payback periods in online advertising

3. Are you considering advertising on Amazon?

There are several reasons to start running ads on Amazon, even if your products are already showing great results and sales. In this article, you’ll find out the difference between Amazon and Google ads, as well as how to start advertising on one of the most popular shopping sites out there.

Amazon Advertising: Ultimate Guide For Setting Up Amazon Sponsored Products

4. Discover market trends with social media

Social media market research is the process of gathering quantitative and/or qualitative data from social media platforms to understand social, consumer, or market trends. Discover the different methods and tools you can use to uncover market insights on social media.

7 Tips on How to Use Social Media for Market Research

5. Don’t let perfectionism hold you back

Don’t underestimate the importance of creativity and the necessity of making occasional mistakes. Focus less on perfection and you’ll find yourself succeeding.

Entrepreneurs, Here’s How to Permanently Kick Your Perfectionism to the Curb

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention, and have a great weekend. ?