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Welcome to another edition of The Digital Entrepreneur Newsletter.
I hope that this email finds you well as we inch closer to the end of 2017.
With a new year rapidly approaching, right now is the ideal time to formulate your goals for 2018.
What are you setting out to accomplish? Perhaps you’re considering creating a digital marketing agency, and if so, I have the perfect podcast recommendation for you.
What’s the Rainmaker Way?
This year, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others.
In the episode below, Sean Jackson and Katy Katz interview Brian Clark and Ed Bardwell to discuss the reasons behind the creation of this new business unit (Rainmaker Digital Services) and the ideas they use to stand out in a crowded market.
If you run a marketing agency — or just considering it — then this episode will reveal the tactics and ideas that you can use to launch your own effort.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Stop! (And Smell the Roses)
Imagine a world where everybody took a sabbatical. We’d all be better off. Why? Well, most people tend to hit a wall. They get burnt out. By taking some time off, preferably in nature, we could hit that “reset” button, come back stronger, and more focused than ever.
2. How does remarketing in Google AdWords work?
Good question — I’m glad you asked. It all begins when a customer visits your site and gets tagged with a cookie. From there, depending on your remarketing list critera, customers are added to lists. Based off those lists, customers will see personalized ads with some incentives to come back and complete that purchase. Sounds simple, right? It is. Well, kind of … Here is a complete resource to help you get started.
3. Enhance Your Email
Email remains one of the best ways to make sales and has one of the best ROI’s out there. But if your emails have become stale, your lists disinterested, or perhaps fatigued, then it may be time to give those campaigns a much-needed overhaul. Here are some ways you can take your email game up a notch in the new year.
4. Mobile-First Indexing, Anyone?
To make sure that your website keeps getting the greatest visibility possible on search engine result pages, you’ll need to stay on top of all things SEO. That includes the game-changing mobile-first index. Take a look at the trends you need to be aware of as we approach January.
5. Work from home? This is for you!
Working from home can seem pretty luxurious from an outsider’s perspective. Speaking from experience, it definitely has its perks. But it also has some surprising challenges and difficult days. Here are three simple strategies to overcome those tricky situations.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?