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November is here, which means we are getting closer to one of the biggest sales days of the year – Black Friday.
If your company is planning on doing something for this event, you’ll need to stand out from amongst the crowd. In order to do so, you must create a call-to-action that immediately catches attention.
The greatest call-to-action copy in the world won’t make a lick of difference if your CTA isn’t visually compelling enough to draw attention to it.
How do you create visually effective calls to action?
It all starts with good design, and in this week’s podcast recommendation, Jerod Morris will help you create a call-to-action that gains the attention of your potential customers.
Listen and subscribe to Sites:
If you use another podcast app, just search for “Sites” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Trust Drives Trust
If you are among the companies who do allow remote work, kudos. It’ll most likely pay off in a big way. If you’re going to support remote work, make sure everyone benefits from the opportunity. Here are some best practices in managing your remote workforce.
Stop Managing Your Remote Workers As If They Work Onsite
2. What is TF*IDF and how can you leverage it?
Here are some straightforward calculations that will help you optimize your site’s SEO and allow you to do a better job of presenting the content and topics that Google is currently rewarding.
TF*IDF and The Secret to Optimizing Your Content for SEO
3. Create an engaging landing page
This week’s podcast recommendation is all about making your call-to-action visually compelling, but what about its content? Here are some tips on using customer copy to build a high-converting landing page.
How to Write Landing Page Copy That Speaks to Your Audience
4. Maximize on the most important online shopping opportunity of the year
Black Friday/Cyber Monday is an enormous opportunity. In fact, last year consumers spend $5.27 billion in online purchases during Black Friday alone. These two days are incredibly noisy as everybody is fighting for attention. Don’t wait – now is the time to promote and engage with your shoppers.
How to Get the Word Out About Your Ecommerce Site in Time for Black Friday and Cyber Monday
5. Make a special type of connection
Everybody watches video. It’s a great way to connect with your customers and audience. Here are three simple keys that will lead to a successful video strategy.
3 Simple Keys to a Successful Video Strategy
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?
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