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Email endures. Email remains essential. Long live email!
This may not always be the case as we move forward, as messaging apps gain more and more prominence, but we’re far from that point right now.
Email still engages and converts. And when you’re building an audience around which you hope to build a business, engagement and conversion are everything.
I’ve certainly found this to be true in the work I do here for Rainmaker Digital, and in my side projects. My hunch is that you’ve found the same. (If not, you may need to analyze your email strategy for holes.)
In the latest episode of The Digital Entrepreneur, Sean and Jessica talk email marketing with special guest Darrell Vesterfelt from ConvertKit.
Among the topics discussed:
- Is email marketing still relevant in a mobile-first world?
- The trends in email marketing you need to consider
- How ConvertKit grew its recurring revenue to more than $6 million in just two years
- The one “secret” tactic that Darrell uses to exponentially grow their customer base
- Why focusing on just a small group of people can potentially create a $100 million company
- And then their question for the week: is affiliate marketing worth your time?
Episode page: Does Email Marketing Still Work?
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“Learn from my mistakes; start with the Rainmaker Platform.” — Jason H.
Now here are this week’s resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].
Keep this in mind from the start
If you’re developing a SaaS application, or looking to improve an existing one, analyzing your customer engagement is a place where even small improvements can make a big impact.
New E.U. data laws to be aware of
If you are creating digital products, or even just collecting emails or building a member list, and anyone from the E.U. might take you up on your offer (a decent bet given the worldwide nature of digital commerce), then you should be aware of the new data protection laws going into effect in 2018. Note: don’t overreact to it, as it likely won’t change anything you’re doing, but just be aware. 🙂
Should you incorporate messaging apps in your customer service?
I mentioned messaging apps above, and how they may someday put a dent in the power of email. In one space, messaging is already making a big dent, and that’s in customer service.
A word to the wise …
Are you a StudioPress customer? If so, then your theme runs on the Genesis Framework. Just make sure you are not actually running Genesis as the active theme on your site. Nathan Rice explains why in this article.
Send better email
While we’re on the topic of email, here are some insights from a data scientist at MailChimp that have helped them help their customers send more effective emails.
And there you have it
Metaphors, similes, and analogies. We all know we should be using them more, but they’re not easy to do well. In this article, Brian Clark digs into analogies — and includes a couple of examples that are simply sublime.
Do you need to improve your community?
Running an active online community or forum isn’t easy. The natural tendency for forums is to start strong when everyone is new and excited, but to dwindle over time as people lose interest and move on. [Submitted by Daniel Chohfi]
Is a Tony Robbins seminar right for you?
I watched the Tony Robbins documentary on Netflix. It was interesting. It gave me a newfound respect for his work. But that doesn’t mean his famous (and expensive) seminars are for everyone. In this thoughtful post, Noah Kagan explains why he went to a Tony Robbins seminar, but left after seven hours.
Are you using any of these words?
We all want to sound confident. The irony, however, is that sometimes the words we use to sound confident have the opposite effect. Don’t let this happen to you!
I hope you find these resources useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.