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Welcome to another edition of The Digital Entrepreneur Newsletter. 🙂
This week’s podcast episode is about the significant changes Facebook made to the way marketers organically reach their customers.
These modifications have caused great concern for many online marketers that had counted on organic traffic from the social media platform.
Does this mean free traffic from Facebook is over?
And more importantly, how can marketers thrive in this new environment?
In this episode, Sean Jackson and Katy Katz interview Marty Weintraub, CEO of Community.co and author, to guide you through the right ways to create a sense of community, regardless of the environment.
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Now here are this week’s five resources to help you create, sell, and grow.
1. It’s all about strategy.
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.
2. Keep emotions at the forefront.
Businesses should focus on CX practices that help them create a strong emotional connection with customers. One reason is that customers who have a strong emotional bond with a brand have a value of 25-100% more than customers who are merely satisfied. Clearly, fostering strong, positive emotional connections to customers can deliver financial gains.
3. Learn from these failures.
Learn these mistakes and understand why they don’t work so that you can avoid them in your own product—or, if some of these look familiar, understand the fix so you can work towards a better overall experience for your user.
4. Make more from your online community.
Here’s a bunch of effective online community monetization strategies and real-life examples for you. Learn from those who’ve emerged from the community monetization struggle.
5. Claim that coveted search engine visibility.
Successful SEO requires a lot of lead bullets to hit your target and have your site properly listed on search results. Following the guidance in this free ebook will get you started, so visitors can easily find your content.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!