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Welcome to another edition of The Digital Entrepreneur Newsletter. 🙂
This week’s podcast episode is about guest blogging, which is a great way to grow your audience.
But how people typically approach guest blogging is just wrong.
In this episode, Sean Jackson and Katy Katz interview Melissa Fach, veteran editor and Search Personality of the Year winner, to discuss the right way to reach out for guest blogging.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Capture your reader’s attention.
Visual content is a powerful way to enhance your text. Using infographics in your marketing can help you better engage and capture reader attention.
2. Get consumers back on your side.
Consumers know brands are constantly trying to sell them something. So, stop for a minute and think about what you, as a consumer, need from brands as well as how you ideally want to be treated by them through social media.
3. Unleash the power of cross-screen, cross-channel campaigns.
Marketers now have access to more useful and actionable data that can unveil consumer preferences and intent. The progress made in advertising technology means that marketers have tools to take action on this understanding and deliver personalized messaging at scale.
4. How do you build a successful SaaS brand?
For a brand to truly stand out — and establish a company and its executives as thought leaders — it must be informative and helpful, and, ideally, offer a fresh perspective. More and more companies are seeking to establish and cement their thought leadership by publishing a book that positions them as industry leaders.
5. Dispel these outdated SEO myths.
When you get comfortable with the basics of SEO, you can have smart conversations with your boss, with clients, with SEO professionals, or just make informed decisions for your own website.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!