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Note: With “The Digital Entrepreneur” podcast still on hiatus, I decided to share a recent episode of Brian Clark’s “Unemployable.”
Never Give Up … Joe Pulizzi didn’t.
Back in 2009, Joe was one week away from giving up his entrepreneurial dreams and going back to a job. It was a dark time, both personally and in the broader economic environment following the financial crisis in the United States.
Joe had fallen in love with a product idea for the then nascent content marketing industry and built an audience to sell that product too. Unfortunately, the market did not share Joe’s enthusiasm.
While contemplating going back to the world of the employed, Pulizzi realized that he had the answer to his problem. His audience had been telling him what they wanted all along, but he was too preoccupied with the original product idea to notice.
This lead to the founding of Content Marketing Institute, the Chief Content Officer print magazine, and Content Marketing World conference the next year. In the summer of 2016, the entire enterprise was acquired by UBM for $17.6 million.
Quite the turnaround, right? That may well be the best lesson about building an audience first and listening to what they tell you they need and want.
More importantly, CMI made money in multiple ways after finding the right initial monetization path. In today’s episode, Joe shares the eight ways that startups can generate revenue from an online audience, and how to eventually implement all of them concurrently to grow your business.
Episode page: 8 Ways Startups Can Make Money with an Online Audience
Listen and subscribe to Unemployable:
If you use another podcast app, just search for “unemployalbe” and you should find the show.
Now here are five more resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
1. Do Your Homework
You shouldn’t just “wing it” when it comes to copywriting. Instead, you need to put in the effort to craft persuasive copy and to improve conversions, and it all starts with a little research.
2. Communicate Your Value
Have you heard of Metcalfe’s Law? Well, if you haven’t no is a good time to learn about it. If you harness its power, you can build a business that attracts more users (and becomes more valuable).
3. First Impressions Matter
By redesigning your site regularly, you could find yourself with an increase of revenue. Here are over 100 of the best eCommerce web designs that convert. Find out what they’re doing right, take notes, enhance your design, and increase conversion.rrrrrrrr
4. What’s the Secret to Success?
The neuroscience of success can be complex. However, if you take these tips and apply them, you can rewire your brain to help you achieve life-long success.
5. Don’t Work Yourself to Death
Working from home can lead to many poor health choices. But remember, you must efficiently run yourself before you can efficiently run your business.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].