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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is one of my personal favorite episodes of Copyblogger.FM.
In it, Sonia Simone has a quick (and highly informational) discussion on how to become a badass marketer.
Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either.
Listen as Sonia talks about why it’s a silly (and expensive) mistake to try to promote a business with crummy content, the key element to content strategy today, how (and why) to get over your fear of the “A-word,” and much more including why a technology-first approach can actually kill your content strategy.
Listen and subscribe to Copyblogger.FM:
If you use another podcast app, just search for “Copyblogger.FM” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. When it comes to influencers think quality over quantity.
The numbers don’t lie: micro-influencers can be a vital asset when it comes to growing your ecommerce store’s customer base. Here’s how you can build these vital relationships.
2. What are they up to?
Facebook recently launched a new feature that allows anyone to see the ads any business is running on the platform. This has unleashed tons of valuable data that you can use to learn from competition.
3. Strengthen your first impression.
Welcome emails are important, but few brands try to actually accomplish anything with them. Here’s how to build your welcome email with a specific path of action in mind.
4. Positioning and marketing are not the same, but they do go hand-in-hand.
If your positioning is wrong, your marketing will fail. And if your marketing fails, it’s likely you will too. Here’s how you can avoid this common pitfall.
5. Strengthen your social presence by maintaining balance.
If social media is so important, how come so many small digital businesses are doing it so wrong?
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!