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I hope that you’ve had a productive week and that things are shaping up to be an excellent weekend! ?
Let’s dive right into it and begin with this week’s podcast recommendation.
Negative reviews can have disastrous consequences for your business, unless you are prepared.
Recently, a Dallas jury awarded a wedding photographer a $1 million judgment against a couple she claimed made defamatory and malicious statements following a dispute about wedding photographs.
But while this photographer prevailed in court, her business is no more.
No matter how much you work to build your business online, there will be those that find issue with your efforts and may share their dissatisfaction online, for others to see. Are you ready for when that happens?
In this episode, Sean Jackson interviews Chris Silver Smith of Argent Media to discuss the ramifications of online reviews, including why you just can’t ignore negative reviews and what you must do to protect your online reputation.
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Now here are this week’s five resources to help you create, sell, and grow.
1. Your home away from home
Negative reviews aren’t the only thing that can harm your reputation online. Do you know what else can? Well, a lot of things, but one, in particular, is a shotty home page. They are typically the most viewed location on your site. If you get it wrong, you will instantly lose potential customers. Don’t do that.
2. Utilize video … please!
I feel like every week, I include a resource about videos. Even though I haven’t done so purposefully, it makes sense. Video marketing is only becoming more and more relevant, and it’s a great tool to drive traffic and increase conversions. Here are some best practices so you can get started today.
3. Does your business have a podcast? It should.
I could go on and on about how important a podcast could be for your business. If you don’t have one yet, I urge you to highly consider starting one. If you do have one, I suggest you consider broadcasting those recordings live. Here’s why …
4. Keep chomping at the bit
If you’re not challenging yourself you’re not growing. Don’t make that mistake. Instead, make sure you are seeking ways to continuously challenge you and your team, as it will lead to sustained success. And hey, I even did the hard part for you. Here are five solid ways to help make each day better than the last.
5. Add more fish to your potential customer pool
Growing your email list is important. You know that. But are you like the many who have a hard time growing that list of potential buyers? Here’s a guide that will help you pick up 1,000 subscribers in the next 30 days.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?