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I hope this email finds you on the tail-end of a productive work week, and that you were able to apply at least one Black Friday strategy we talked about last time.
Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more.
While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed can be daunting.
You’ll find out in this week’s recommended podcast …
A power-house round table discussion with three of the most influential women in online marketing.
This episode of The Digital Entrepreneur introduces a new co-host, Katy Katz, to the show.
Katy and Sean take a deep dive into these issues during a panel discussion with some of the most influential and successful women in online marketing: Christine Churchill, Rae Hoffman Dolan, and Sonia Simone.
In this episode, they discuss if there’s an advantage to being a woman in online marketing, how the pay gap between men and women affected their decision to start their own business, the controversy surrounding the lack of women presenters at conferences, and much more including how to handle inappropriate situations.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Easy as … pie?
One of the more difficult decisions entrepreneurs have to make when launching their startup is how to hire senior executives. Where do you start? It all begins with asking one simple question and then drawing a pie chart. If you’re currently in (or soon will be) in this position, check out this decision-making tool to help you choose the right people.
2. Are your emails ready for the holiday season?
Sending promotional emails are (or should be) an essential part of your marketing approach and overall sales strategy. Seasonal email marketing will help you grab people’s attention when you need it most. Here’s some expert advice on gearing your marketing emails toward the holiday season.
3. Don’t ignore your competition
Competitive marketing was once viewed as taboo, however, it’s now one of the better growth advantages a company can have. Competition is inevitable and turns every product into a commodity — including yours. Here’s how to understand (and steal some of) the market.
4. Are you missing out on one billion eyeballs on your business?
More than 500 million people use Instagram every day, and more than five million businesses use Instagram to tell their stories visually, connect with their fans and build their brand.If you are new to Instagram, this article is the perfect launching pad to get you started.
5. Improve your content’s voice
Authority was one of the first tools used to persuade the masses, and recently, the power of vulnerability has been noticed. For skillful writers, the combination of those two — authority and vulnerability — has become the most effective voice on the web.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?