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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an episode of “Site Success” and it explores best practices for adding opt-in forms to your WordPress website that help you maximize subscriber growth.
Opt-in forms are an essential part of the online marketing experience.
Executed well, your subscriber base can grow dramatically.
In this two-part episode, Sean Jackson and Chris Garrett cover the basics of where to place your opt-in forms, discuss the tools you should consider, and the best messaging so you can build your subscriber base as big (and attentive) as possible.
Listen and subscribe to Site Success:
- Click to listen to Part One.
- Click to listen to Part Two.
- Click to subscribe to Site Success on Apple Podcasts
If you use another podcast app, just search for “Site Success” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Perception is paramount.
You can improve the way you think about and attack challenges by changing the way you talk about them. By rewording these common phrases, you can start approaching tasks with an open mind.
2. Learn this clever approach.
Video can play a powerful role in your advertising efforts. In this case study, you will learn how to create a video campaign that entices users to take action by building compelling creative around the right audience.
3. Are your emails getting lost?
Nearly a fifth of all email never reaches the inbox. Instead, it ends up in the spam folder. But here’s the good news! There are steps you can take to improve email deliverability and ensure more reach the intended recipients.
4. Challenge yourself.
Wanting to improve your life is easy. Sticking with it is a different story. If you want to stay motivated for good, then it’s best to stick to the Goldilocks Rule.
5. Unleash the power of conversational copywriting.
By using conversational copywriting in your sales approach, you’ll be seen as more of a friend than foe. That’s how you reach the prefrontal cortex – the thoughtful part of our brains, and close the sale.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!