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I hope that this email finds you at the end of a productive week and that you are doing well.?
Let’s dive right into this week’s podcast recommendation …
Have you ever considered selling your online business?
If so, then there is a lot to consider, and this episode gives you the details you will need to know.
At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially when that business is based solely online.
So, if you are serious about selling, or just want to know what it takes, then you will want to listen to this show.
In this 37-minute episode, Sean Jackson interviews Mark Daoust from Quiet Light Brokerage about the crucial steps you must know to maximize the value of your online business, including …
- Why selling your business is NOT always the best option
- Why the demand for online businesses has increased
- The four pillars to maximize the value of your business
- And the crucial areas you need to consider when contemplating a sale
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Now here are this week’s five resources to help you create, sell, and grow.
1. Rethink your strategy
Some people look at strategy as tasks that they must complete, but that’s wrong. Instead, strategy is what drives a to-do list. Don’t just look at marketing as a list to work through, but rather, focus on understanding the strategy and the to-do list will become clear.
2. Really get to know your customers
Online shoppers find themselves frustrated when content is not personalized to their wants and needs. Instead of relying solely on demographics, it’s time to take the next step and do some psychographic profiling to gain a deeper insight as to who your customers are and what they want.
How can you make the most out of the excitement and apprehension that comes with online purchases? How can you create killer order confirmation emails that create a positive impression for your brand, and secure the loyalty of your customer? This article explains how.
4. You have to be ready to fail
If you’re having a hard time reaching your conversion goals – it’s okay. There’s no “secret ingredient” that automatically leads to improved ad campaigns overnight. Instead, it takes a ton of testing (and patience) to get even the smallest of victories. But once you start stringing together wins and momentum starts rolling, a snowball effect starts to take place.
5. Be humble
Matt Jozwiak is a chef by trade who knows the high-quality ingredients left at the end of a restaurant dinner service often go to waste. It’s part of the reason he launched Rethink Food, a non-profit that transforms food that would otherwise be thrown away into delicious meals for hungry people.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?