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Hey there,
Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an interview with Eric Enge (founder of Stone Temple Consulting) who shares his insights on using content marketing to dramatically grow a service business.
It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run the company.
It is not easy. But it doesn’t have to be hard either.
In this episode, Sean Jackson and Katy Katz ask Eric to share his experience in growing Stone Temple from a simple blog to a large, and influential, content marketing agency.
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Now here are this week’s five resources to help you create, sell, and grow.
1. Heads up!
Facebook has introduced new terms around the use of customer data, tracking, and measurement as the platform aims to apply to EU’s General Data Protection Regulation standards. Here’s what you need to know about the changes that will go into effect on May 25th.
What marketers need to know about Facebook’s updated Business Tools Terms
2. Play the long game.
Most assume that if lots of people consume your content, you’ll make lots of money. But that assumption is wrong. To succeed today, shift your focus from scale to loyalty and engagement.
Why loyalty, not view count, should be your new North Star
3. Become a more positive leader.
A shifting power base in a polarizing political climate is changing the landscape of leadership. How do you garner trust, create a culture of accountability, and ensure a healthy and productive workplace?
Leading Your Company Forward in These Tumultuous Times
4. Establish that one-on-one connection.
The new challenge for email marketers is assembling relevant and reliable data, writing an effective email that leverages that data, then sending that to the right people at the right moment.
Spotted: Email personalization at scale
5. Create content worth publishing.
Content marketing is under reconstruction. There’s been an influx of junk, but underneath it, there’s still a proven process that builds your business.
One Factor that Caused the Current Content Marketing Climate (and How to Fix It)
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!
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