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October is just about finished and there are only two more calendar months of 2017.
Wow … where does the time go?
Speaking of time, is social media a good use of it?
You’ll find out in this week’s recommended podcast …
Many online marketers are frustrated with social media as a sales driver.
But if you approach it the correct way, it can have huge impact.
For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short.
But before you dismiss social media as nothing more than just a function of sales support, realize that social media can be instrumental in driving revenue; if you approach it the right way.
In this 23-minute episode, Sean Jackson interviews Katy Katz from Marketing Refresh to discuss the current state of social media, including …
- Why the promise of social media as a sales driver has failed
- The true ways to measure social media’s impact to the bottom line
- The right way to think about social media as a part of your online marketing mix
- And the key metrics you need to create to align your efforts for real financial results
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. What is “the sum of all vectors?”
A vector is a quantity having both magnitude and direction, and every person in your business is a vector, but what does that actually mean and how can you apply it to improve your level of success?
2. Eliminate the friction
Use the Psych Framework to understand all of the pain points that come with your digital product or service. Keeping track of how much psych a user has at any given time will inform the way in which you nudge them along in a given user experience. Find out how to use this in the four stages of your onboarding process.
3. What’s emotion got to do with it?
Even though marketers have more information now more than ever, many are just scratching the surface of figuring out why their customers behave in a certain way. It’s time to move past the who, the what, and the how – and it’s time to set our focus on the why.
4. You have to be ready to fail
People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success. Here’s how you can encourage return visits and use retargeting as a launch strategy.
5. Do you know how to properly use UTM parameters?
UTM parameters aren’t a new technology, however, they are one of the most misunderstood and most frequently abused website tracking tools. In this article, you’ll learn what they are, why they were invented, when you need them, and when you absolutely don’t.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?