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Hey there,
Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an episode of “Site Success” and it aims to help you manage your time on social media.
Social media is a great way to extend your reach and influence …
If you know how to do it right.
Social media channels play an important role in driving visitors to your WordPress site. And if you are persistent, reaching influencers on social media can dramatically expand your online reach.
In this episode, Sean Jackson interviews Katy Katz on the tactics and techniques you can use right now to expand the reach and influence of your WordPress site.
Listen and subscribe to Site Success:
If you use another podcast app, just search for “Site Success” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Employ this “win-win.”
You should empower your employees to create and grow their personal brands. Doing so will have multiple benefits including an added authenticity and volume to your company’s story.
Can you afford not to empower your team to build their personal brand?
2. Don’t undervalue the importance of viewability.
Traditionally, the industry has focused on viewability solely for brand advertising. And it has proven to be a valuable metric for brand campaigns, but what about performance advertising?
Putting the ‘view’ in view-through conversions
3. Should you focus on your “offline” presence?
There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline. Doing so goes a long way for building trust and loyalty.
Where Online Marketing Techniques Are Failing Your Business
4. Deliver value.
If you don’t add value, you’re not going to succeed with email outreach. You’ll more likely burn bridges than build long-term beneficial relationships. Here are some steps to get started the right way.
Five rules for better email outreach
5. Become a better salespeson.
The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. Here’s how to avoid falling into that category.
What Ethical, Effective Selling Looks Like
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!
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