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Competition does not have to be a bad thing … if you look at it the right way.
Online entrepreneurs tend to think of their products and services as unique. So unique that they don’t always worry about their competition.
The truth is we all face competition when selling our wares online; whether it is someone directly competing against our offering, or just the status quo.
However, with a slight change in your thinking and approach, you may find that understanding what constitutes your competition – through competitive research – may actually be a huge benefit to the growth of your business.
But be careful, if you don’t approach competitive research the right way, you may find that you become too distracted with trying to match what others are providing, and lose focus on what makes you unique.
Episode page: A Different Way to Think About Your Online Competition
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Now here are nine more resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
1. Connect With Influencers
Working with influencers can be a difficult task, but thankfully, you can learn from other’s success stories. Find out how to not only connect to noteworthy influencers but also how to utilize those relationships to supercharge your results.
2. Repost Your Content and Value Your Work
Most approaches to recycling content come with penalties that just aren’t worth the risk. Learn how to repost and repurpose content safely. [Submitted by Daniel Chohfi]
3. Transform Your Brand Into a Digital Presence
Take these tips to transform your brand into one that stands out, and performs better than your competition.
4. Change the Game
As a leader, you have the ability to orchestrate change within your business. To make change happen you need to work out what to change to deliver your goal.
5.Credibility is Key
Building and maintaining customer relationships is one of the most important aspects of any successful business. A critical part of building those long-term relationships is trust. Find out why transparency is crucial to retaining your customers.
6. The Power of Storytelling
If your online business is centered around writing, here are five “story elements” that will help you attract the right clients, at the right pricing, in the right numbers.
7. Get Yourself Out There
Whether you are in need of developing your personal brand, or of extending your client reach, you need a sharp definition of what your audience is. Find out how you can start building an audience today.
8. Lead in Customer Experience
Take a look at these three things that industry leaders do to create top-notch customer experiences.
9. Stand Out (Don’t Fit In)
Expanding your business is about finding opportunities that resonate with your clients, not just finding something else you like to do.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.
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