written by This is the web version of our curated email newsletter, The Digital Entrepreneur. Get this content delivered directly to your inbox each week.
Note:“The Digital Entrepreneur” podcast is still on break, which makes this the perfect time to introduce you to a new podcast called “Sites.”
It’s hosted by a familiar voice … Jerod Morris.
What does strategic content have to do with digital commerce?
I guess a better question would be: “What doesn’t strategic content have to do with digital commerce?”
Because, well … Let’s face it: Strategic content will help you reach your overall goal. The one goal that all commercial entities share and that is sales.
When you have an effective content marketing strategy, your online business will have a much clearer grasp on what its doing in terms of branding, engagement, social sharing, SEO, and much more.
Every content marketing strategy comes down to three simple building blocks … What are they? Well, I will share them … But for a more detailed explanation, you’ll have to go listen to Jerod.
The three simple steps are:
- Who?
- What?
- How?
Episode page: The Simple 3-Step Process to a Winning Content Marketing Strategy
Listen and subscribe to Sites:
If you use another podcast app, just search for “sites” and you should find the show.
Now here are five more resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
1. Step-Up Your Email Marketing
If your business utilizes email marketing, here are 11 rules for writing emails that convert and gives you a higher ROI.
How to Turn Your (Boring, Generic and Barely Converting) Emails Into Emails that Convert
2. I Don’t Typically Condone Stealing, But …
Are you building an online business in a crowded market? Do you fear that your competitors have more sales and marketing muscle than you? Well, if you resourceful and identify these prospects, you can find a unique way to get them in your funnel.
The Growth Hacker’s Guide to Stealing Hundreds of Your Competitors Customers
3. Expedite Your Growth
Building audiences can be difficult, especially when you’re just starting out. If you are looking to jump start the process of pulling your audience together, here are seven useful tips. (Psst … These tips will assist with bringing in new customers too.)
7 Ways to Find Readers and Subscribers When No One Knows You Yet
4. What Does it Take to be a Good Leader?
Some people are naturally good leaders, while others have the potential to be, but need to fine-tune their leadership skills. Here are eight characteristics that will equip you to be successful.
8 Essential Personal Characteristics for Leading Your Business to Success
5. Don’t Throw a Party that Nobody Shows Up To
Before you launch your next product, there are some questions that you must consider first. Once you do, you set yourself up for greater success.
5 Questions Product Marketers Should Ask Before Their Next Product Launch
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].
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