Every online business faces competition for its product or service. But competition does not have to be a bad thing, if you look at it the right way.
Online entrepreneurs tend to think of their products and services as unique. So unique that they don’t always worry about their competition.
The truth is we all face competition when selling our wares online; whether it is someone directly competing against our offering, or just the status quo.
However, with a slight change in your thinking and approach, you may find that understanding what constitutes your competition – through competitive research – may actually be a huge benefit to the growth of your business.
But be careful, if you don’t approach competitive research the right way, you may find that you become too distracted with trying to match what others are providing, and lose focus on what makes you unique.
Our guest on this episode is Jon Henshaw of Raven Tools. Jon was an early pioneer in SEO and the co-creator of one of the top SEO reporting tools in the space. He shares with us his journey in creating a market-leading online application, how he responded to all of the competitors that came after him, and his advice for how you can meet the challenges presented by your competitors.
In this 36-minute episode, Sean Jackson, Jessica Frick, and Jon Henshaw discuss the best ways to address competitive factors, including …
- A new way of thinking about competition
- Why being one of the first in a market can be a challenge
- How to respond to knock-off products
- And the best way to make sure your online efforts don’t get derailed
- Finally, our question for the week – Should you write a book?
The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- One of the best tools for online marketing reporting, Raven Tools
- A simple way to do competitive research on websites, SimilarWeb
- A very comprehensive SEO Analysis tool, Majestic SEO
- Follow Sean on Twitter
- Follow Jessica on Twitter