Is Google AMP a Waste of Time?

Is Google AMP a Waste of Time?

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Google AMP represents a fundamental change to website development. But should you implement it?

Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy.

On this episode, we dive into the reasons for implementing AMP, along with the benefits and pitfalls of this new technology.

In this 30 minute episode, Sean Jackson and Katy Katz interview Ross Simmonds, noted online marketeer and entrepreneur, and ask the hard questions about what it takes to succeed with Google AMP.

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Important links from this episode:

• Check out Ross’ blog post about Google AMP: Google AMP vs Facebook Articles: What Should You Actually Invest In?
• Google said to launch AMP-based Snapchat Discover-like feature
• How Condé Nast succeeded with Google AMP
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter